Shop Manager Features

Designs
Choose from dozens of beautiful industry-specific store designs which have been developed by a team of experienced graphic designers and search engine optimisation gurus.

Edit HTML & CSS
Advanced users have full FTP access to make changes to their store's HTML and CSS directly.

Online Logo Editor
Upload your own logo or use our logo editor to create a stunning logo for your store. Just fill in the logo text, choose a design and you're done.

Compliant Store Designs
All of the inbuilt store designs are W3C-standards compatible meaning everyone can see your store in the same way, regardless of which web browser they use.

Drag & Drop Design
Change the layout and text in your store using our unique "design mode" editor. Move blocks of content and change the text in your store without knowing HTML.

Accept Credit Cards
Shop Manager makes it easy to sell online. Right out of the box your store integrates with PayPal, Google Checkout and over 30 other merchant providers.

SSL Secure Checkout
Your customers will be confident ordering online with full support for secure checkout via 128 bit industry-standard SSL security.

Offline Payment Methods
Configure your store to accept credit cards and/or "offline" payment methods such as COD, pay in store, cheque, bank transfer, etc.

Sell Online and Offline
Customers can order online, but you can also take phone or POS orders with our easy-to-use order taking system.

Sell in Multiple Currencies
Easily setup your store to sell in multiple currencies. Exchange rates can be updated manually or automatically every day using a live web service.

Shop Manager detects the geographical location of a customer and shows prices in their local currency. They can of course browse and buy in other currencies too.

Single Page Checkout
Customers can breeze through checkout using the Shop Manager single page checkout system, which has been proven to significantly increase conversion rates.

Shipping Quote Estimates
Right from their cart, customers can enter their location to receive a shipping cost estimate. For many customers simply knowing how much you charge for shipping before they checkout will make them more likely to complete their order.

Guest Checkout
Enable the guest checkout setting to make it even easier for customers to buy from you. Guest checkout means they don't have to spend time creating an account with you - they simply type in their billing and shipping details, pay and they're on their way.

Refunds & Store Credits
Process refunds from your store's control panel. You can either refund the order back to the customer or issue them with a store credit instead, which they can use to purchase through your online store.

Take Orders Over the Phone
The one-page order form in your store's control panel allows to you enter phone orders. You can even use Shop Manager as your point-of-sale software in your physical storefront.

Tracking Numbers
Assign a tracking number to an order and your customers can see live order tracking details from their "My Account" page.

Email Order Confirmation
Customers will automatically receive an email when their order is shipped.

Order Shipments
Use order shipments to partially ship orders to customers. You can print packing slips and assign unique tracking numbers to each shipment.

Order Messaging System
The integrated messaging system allows you to send messages to customers about their order and vice-versa. These messages are emailed to them and appear in the "My Account" page. All messages are logged next to the order which makes it easy for multiple-staff members to deal with the one customer.

SEO Optimised
The Shop Manager template structure was designed from the ground up by search engine optimisation experts.

All templates make proper use of heading tags, alt tags, meta details, etc. Templates are tableless in design and are crafted to help your website rank favorably in all major search engines.

Per-Page Optimisation
You can specify the page title and meta data for every category, brand and product in your store, giving you complete control over the keywords you want to rank for.

SEO-Friendly Links
All pages in your store from products to categories, brands and even search results use SEO-friendly links which make it easy for search engine spiders to find and then index the contents of your pages.

Toggle SEO-Friendly Links
You can toggle SEO-friendly links with one click from your store's settings page.

W3C-Valid Designs
All Shop Manager store designs have been tested against the W3C's XHTML validator and have passed with zero errors. W3C are a standards body who maintain international standards for the world wide web.

What does this mean to you? It means you can be confident your online store will look and function the same across all of the common web browsers people use to shop online.

Login Anytime, Anywhere
The Shop Manager control panel is always accessible from your favorite web browser, 24/7. There's no software to download and no hardware to setup.

Easy-to-Use Control Panel
To add a product to your store you simply fill out the product details form and click Save. The product is then instantly available to purchase from your online store.

Import Existing Products
The flexible import wizard makes it easy to upload your existing products into your new Shop Manager store via simple CSV files. You can map fields from your import file and can even bulk import images and inventory details.

Automatic Inventory Control
Setup inventory levels per product or per product variation and when someone buys the inventory levels will be adjusted for you automatically. Shop Manager will even tell you when it's time to order more stock!

Physical/Downloadable Products
See physical and/or downloadable products (such as eBooks) from the one store. Shop Manager makes it easy to sell any type of product online.

Product Variations
Easily create product variations (such as different size and color combinations for t-shirts) each with their own prices, images and inventory.

Configurable Purchase Fields
Assign text, file and checkbox fields to products and require customers to fill in the fields before purchasing. This comes in handy if you sell products with custom engraving, merchandise with custom images, etc.

Gift Wrapping
Specify store-wide gift wrapping options or even specify them per product. For example, you might enable gift wrapping on all iPods but disable it on larger products such as TVs and computers.

Live Shipping Quotes
Specify physical dimensions and weight for products in your store to enable live shipping quotes from Royal Mail, UPS, UPS online tools, USPS and FedEx .

Product Reviews
Shoppers can post product reviews in your store. You can set reviews to auto-approve or you can even manually review and approve reviews as they come in. Reviews are a great way to encourage purchasing because opinions come from neutral third parties - your customers.

Flexible Settings
Shop Manager allows you to setup tax and how it applies to orders in your store in 3 separate ways:

• I don't want to apply tax to any products in my store
• I want to apply tax for specific countries and/or states
• I want to apply one tax rate to all products in my store
• My prices do/do not already include tax

Inc/Ex Tax Pricing
You can specify whether prices for products in your store already include tax, or whether tax rules should be applied when purchasing.

Flat Tax Option
A flat tax rate can be applied to all orders in your store, based on a percentage of an orders subtotal or subtotal and shipping.

Tax Rate Display
Tax options and the amount of tax are clearly displayed in the subtotals area on the cart page, during the checkout and on invoices.

Country/State Tax Rates
Tax rates can be configured per country and/or state. Tax can be calculated based on the customer's billing or shipping address.

Full CMS Functionality
Shop Manager includes a fully functional content management system which allows you to publish web pages, blogs and contact forms.

Publish Web Pages
Create web pages such as "About Us" using the included WYSIWYG editor. Add text, upload images, insert links, lists and more. The editor is similar to Microsoft Word.

Hierarchical Pages
You can create pages (such as "About Us") and sub-pages under each page (such as "Mission Statement" and "Company History"). These pages will be used to build the navigation menu in your store.

SEO-Friendly Pages
All pages in your store have their own page title, meta keywords and description, which can be entered when you create the page in your store's control panel.

Restrict to Customer Groups
You can restrict the viewing of any page in your store only to peple who are in specific customer groups.

Create Flexible Pages
You can create four different types of pages in your store:

• Content pages, such as "About Us" or "Returns Policies"
• A page that links to a web page or document
• A page that displays the contents of an RSS feed automatically
• A page that displays a customizable contact form and message

Contact Forms
Easily create and publish contact forms in your online store. Just choose who the contents of the form should be emailed to, pick the fields to display on the form and you're done.

Display as Home Page
Any page you create can be set as the home page of your store, instead of the default page which contains new/featured products and news.

Publish News & Blogs
Keep visitors coming back by publishing news and blogs in your store. Discuss new products, special offers and promotions.

Create Banners & Promotions
Use the promotion designer to create and display banners through your store. You can link banners to specific categories, products, brands or even search results, and you can even display banners only between specific dates - perfect if you're having a sale!

Product Comparisons
Customers can compare products side-by-side to aid in buying decisions. They can see complete details about a product (name, SKU, image, price, average rating, custom fields) and remove products from the comparison with a single click.

Order Status Updates
Your customers can see a complete status report on their orders, including orders which have shipped and those which are awaiting fulfillment or shipping.

Live Order Tracking
If you assign a tracking number to an order, your customer will be able to track their order in real time. This helps to reduce calls to your customer service team.

Email/Print Order Invoices
When a customer places an order in your store they are emailed an invoice automatically and can print invoices at any time from their "My Account" page.

Address Book
Anyone who creates an account in your store can enter multiple shipping/billing addresses and save them in their address book.

Public Wish Lists
Wish lists can be created and optionally shared by enabling the "public wishlist" option. There is no limit on the number of wish lists each customer can create.

Order Messaging System
Unique to Shop Manager, customers can sent a message to you about an order and that message will appear linked to the order from your store's control panel.

You can reply back to their message and they will receive a notification of your reply. The entire message history is logged for you automatically.

Related Products
Related products can be specifically manually or displayed automatically in your store. They are configured on a per-product basis.

Suggestive Cart
Using proprietary matching algorithms, Shop Manager automatically suggests other products the customer may be interested in when adding an item to their cart.

Returns System
The returns system allows customers to submit a return request directly from their "My Account" page. You can completely customise (or disable) the returns system from your store's control panel.

Easy Import
Import your existing orders, products and customers using our flexible CSV-file import system. You can import your existing multi-level category structure, inventory and more. Shop Manager has the best import system in any shopping cart software.

Voucher Codes
Create flexible voucher codes to offer customers discounts on products in your store. You can even add a coupon expriy date or limit the number of uses.

Analytics Integration
Integrate your Shop Manager store with any analytics package you choose, including Google Analytics, to get a 360 view of your store.

Bulk Discounts
Create bulk discounts for quantity pricing of items in your store and incentivize customers to buy in bulk and save.

Gift Certificates
Sell gift certificates through your store. All gift certificates are delivered automatically to the recipient via email and redeemed in your store. You can even track who used a gift certificate and when.

Promotional Banners
Use the built-in designer to create and display promotional banners for special offers in your store. You choose which pages the banners appear on and where (top or bottom).

Newsletter Subscriptions
Accept newsletter subscribers through the "join my list" box in your store, which you can then use to send newsletters and promotions to your subscribers.

Export to Google
Export your products to Google's product search engine - "Google Products" and let Google help drive traffic to your store.

Affiliate Tracking
It's easy to plug any third party affiliate program into your Shop Manager store. Visits and conversions are tracked for affiliate links automatically.

RSS Feeds
Shoppers can subscribe to your RSS feed to be notified automatically when you add new products to your store.

Advertising Campaigns
In just one click you can generate complete advertising campaigns which you can import right into your Google AdWords or Yahoo Search Marketing accounts. No more spending days writing ads, finding keywords, etc.

Search Suggest
As shoppers start typing in the search box, they instantly see products that match their keywords, without having to click through to a search results page.

"Did You Mean..."
Shop Manager's smart search system picks up on spelling mistakes in search phrases and suggest alternative spellings, similar to Google's "Did You Mean" feature.

Related Searches
As people search for products in your store, Shop Manager uses a proprietary matching algorithm to automatically match and display related search phrases, making it even easier for shoppers to find the products they want.

Advanced Search
The advanced search options allow shoppers to really drill down and filter search results. They can enter search keywords, filter by brand, categories, price, featured products and free shipping.

Precise Filtering
Shop Manager has a built-in search range system which allows shoppers to search for products based on a number of criteria within a range. For example, ipod price:$300-$500 will show all iPods with a price of $300 - $500.

Search Tips
Power users will appreciate the "search tips" page in your store. It explains all of the advanced search and filtering options available, along with clear examples of how to use each option.

Shop by Brand
Shoppers can view a complete list of all brands/manufacturers in your store. You can upload a logo for each brand and all logos will be displayed on one page.

Clicking on a logo will show the products in your store for that brand/manufacturer.

Custom Views
In your store's control panel you can create custom views (or saved searches) which allow you filter orders, customers, products and more. You can then use the views menu to access your custom views.

Business Intelligence
Shop Manager gives you more business intelligence reports than any other shopping cart software:

• Daily conversion rate
• Top 20 customers
• Best selling products
• Order locations (Google maps)
• Orders by item sold
• Orders by revenue
• Popular products
• Inventory report
• Customers by date
• Revenue per customer
• Search keywords with results
• Search keywords without results
• Best performing keywords
• Worst performing keywords
• Search term corrections

View Search Keywords
See exactly which keywords shoppers are searching for in your store. You can even see a list of misspelled words and the correct spelling automatically offered to your customers by the Shop Manager "smart search" system.

See Customer Locations
Integrated Google Maps support allows to to see the exact location of your customers. You can use this geographic information to better target your advertising or even setup region-specific specials and promotions.