Nearly 38 million people in UK now use a smartphone and increasingly more and more of us are switching from laptops to tablets when it comes to browsing the internet, watching movies and listening to music. With so many of us now owning smartphones and other mobile devises it is important to consider the way websites adapt to various interfaces. Recent statistical information from market research group TNS, suggests that whilst smartphones are predominantly owned by younger people – with ownership being particularly high in those aged between 25-30 – there has been a huge increase in older users, with just over half 54-65 year-olds now owning mobile devices. The latter demographic is particularly significant for businesses as they have the most spending power. This age group have substantial consumer voice and have traditionally bought on the high street. Yet, as more and more older people begin to shop online it is important to ensure that websites are as simple to use as possible to make the experience as user-friendly and satisfying as possible.
Responsive Website Design
Our fast paced lifestyles and increasing pressurised work environments, it simply isn’t possible to allocate a set time period for browsing and buying products online. Likewise, the speed of modern living means that often we forget to purchase something such as a birthday present until the last minute, and it’s situations like this when buying on your phone can make the difference between something arriving on time or not. Moreover, a good interface and viewing experience can encourage repeat custom from one off panic buys! At Waterside Designs our aim is to provide the best possible viewing experience for your customers. Therefore, we aim to integrate mobile and tablet “responsiveness” into the web design process.
A “responsive” website is one that responds and adapts to different mobile devises. This avoids the problem of an oversized interface, which requires the user to re-size, pan and scroll in order to view products and / or complete the simplest task. Such an unresponsive website can spell disaster for online sales as the more time spent trying to use a website after the first 30 seconds, the more likely an end-user is to go elsewhere. This observation is based on statistical evidence and is referred to in web marketing as the “30 second rule” of usability. Moreover, this is particular true when using a smartphone, simply because there are so many different apps and notifications to distract us!
Statistics also show that many of us research products and services on the high street when it is convenient but then often buy online. Perhaps this is because it’s sometimes easier to find out something specific about a product or service from a sales assistant than it is to obtain information online. However, this also results in more sales being secured there and then as customers are lured by the convenience and ease of on-the-spot purchasing.
An simple and easy to use website has the added advantage of prolonging “click-through” times, which can help boost your site’s Search Engine ranking. Customers will stay on the site longer, not only increasing SEO ratings but also improving online visibility, therefore increasing in-bound traffic.
The stats speak for themselves, in recent years it has become essential for businesses ensure that their websites are responsive in order to stay ahead in an increasingly competitive online marketplace. You may be wondering if your current website is responsive and if you find that it isn’t then you may wish to consider upgrading it. Give us a call on 01227 200 708 and we will be happy to quote you for this simple yet highly effective service.