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marketing & advertising

Shop Manager Pro > Marketing & Advertising

No other shopping cart software makes it so easy to promote your store and attract new customers. You have the critical marketing tools you to spread the word about your new store.

Check out these great features

Newsletter Subscriptions
Newsletter Subscriptions Watch Video

Your store comes equipped with a newsletter subscription box that shoppers can fill out to join your mailing list. From your store's control panel, you can export subscriber details into a CSV file for use in Microsoft Excel, or to merge with your existing email or CRM software.

   
Google Products Export
Google Products Export Watch Video

Google Products is used by tens of millions of people every day to find products they want to buy. Using Shop Manager Pro's export to Google Products feature, the items you sell can be listed in Google Products and will appear in the Google Products search results.

To export your products to Google Products, you simply click the Promotions tab in your store's control panel and choose the Google Products Feed option. It couldn't be easier.

   
Analytic Package Integration
Analytic Package Integration Watch Video

Integrate any analytics package into your store to see how your online advertising and marketing is performing. View conversion rates for different keywords and campaigns, track promotions from other web sites or email campaigns, and take control of your marketing spend by knowing exactly which campaigns are making you money and which aren't.

 
Statistics and Graphs
Statistics and Graphs Watch Video

Forget charts about which web browsers your customers are using. It's time to step up to real statistics that you can analise to make more money. Shop Manager Pro is the only e-commerce software with statistics and reports that show you how your store is performing on a day-to-day basis.

See business reports such as profit and revenue per product, orders by revenue, top 20 customers, best selling products and more. View data in both graphical and tabular formats, and customise reporting periods to meet your needs.

   
Built-In Search Engine Optimisation
Built-In Search Engine Optimisation Watch Video
Just like a normal web site, you want your e-commerce store to rank well in all of the major search engines. Shop Manager Pro was built from day one with search engine optimisation in mind.

Features such as search engine friendly links, custom page titles and meta data for every product, and proper use of heading tags mean your store's more likely to be indexed and ranked favorably by search engines such as Google.

 
Pay Per Click Campaign Generation
Pay Per Click Campaign Generation
If you're using any other e-commerce software then you'll be familar with the painstaking process of building Google AdWords ads for every product. You have to research keywords, set your maximum bid, optimize and repeat. It's enough to send you crazy.

Not now. In 2 clicks an entire list of ads is generated for every single product in your store. You can customise the ad title, content, link text and maximum CPC, and then click export. You'll instantly have a CSV file containing ads for all of your products, which you can import into your AdWords account.
   
Create and Track Coupon Codes
Create and Track Coupon Codes Watch Video
Using our flexible coupon code system, you can create percentage or price-based coupons to provide discounts on products in your store. Combine coupon codes with email marketing for a killer marketing combination.

Any order placed using a coupon code is tracked, so you know which customers are using coupon codes and what discount they received. Old coupon codes can be cancelled, and you can even set expiry dates on coupon codes for time-sensitive promotional discounts.
   
Sell Printable Gift Certificates
Sell Printable Gift Certificates *
Shop Manager Pro includes everything you need to sell and track gift certificates through your store. After purchasing, a gift certificate is emailed to the recipient and they can check the balance from your store at any time. You can also see the outstanding balance on all gift certificates from your store's control panel.

There are numerous gift certificate designs shoppers can choose from, including those for kids, birthdays, Christmas and celebrations. It's easy to create your own designs as well.
   
Create Promotions and Special Offers
Create Promotions and Special Offers Watch Video
Promote new products or limited-time discounts on products with banners throughout your store. You can create your own banners using the WYSIWYG editor, or you can even integrate a third party ad serving systems into your store.

Banners can be restricted to the home page, a particular category/brand, or even your search page. They can be positioned at the top or bottom of the page, and they can be displayed contonuously or only between specific dates.
 
Syndicate Your Products Via RSS
Syndicate Your Products Via RSS
RSS feeds (or Really Simple Syndication for short) allow shoppers to subscribe to your list of products in their feed reader. When you add a new product to your store they will be notified automatically and can then return to your store to learn more about the new product.

Shop Manager Pro includes RSS feeds for:
  • New products
  • Popular products
  • Search results
   
Hide Prices for High Ticket Items
Hide Prices for High Ticket Items
Instead of showing prices for high ticket items such as cars, apartments, etc, you can instead show your own custom text/link on a per-product basis. Pricing can be disabled and when the Call for pricing box is ticked, you can type in your own message, which can contain links.
   

online store demo

We have setup a demonstration store for you called 'Planet Mac'. Please feel free to browse, purchase and sign up for a customer account.

If you would like a demonstration of the admin control panel, please just drop us a line and we will arrange that for you.

More Features

* These options are only available in Shop Manager Ultimate Edition which starts from £1199

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